France

AI Price War: Google Halves Rates, DeepSeek Quadruples Its Own

In three days, the two ends of the market moved in opposite directions. Google cut Gemini 3.7 Flash prices in half, twenty-three days after the previous version; DeepSeek raised its own rates more than fourfold. For companies, the details are in the fine print — and Google's new agent still isn't available in Europe.