Connecting your tools

Connecting Facebook to an AI agent

On Facebook, only one thing can be published by a program: a Page. The personal profile was closed to automatic publishing in 2018, definitively and for everyone. If your business lives today on your profile and not on a Page, that is the first job to do — and it is worth doing, because a Page is also what gives access to statistics, to advertising and to the Instagram link.

1. Why the Page and not the profile

The distinction looks administrative; it is structural. A profile is a person, a Page is an entity — a shop, an association, a brand. Meta withdrew program access to the personal profile in 2018, after years of uses that could no longer be governed.

The consequence for you is simple: no tool in the world will publish on your personal profile for you, not nullbot, not a competitor, not an aggregator. An offer promising it would not hold.

Creating a Page is free and takes a few minutes. It is also the only way to exist on Facebook as a company rather than as an individual: people can leave a review, see your opening hours, write to you at an address that is not your personal inbox.

2. What the agent publishes and reads

Publish on your Pages. Text, image, link: the post appears on the Page named in the connector's scope, and on no other, even if your account administers ten of them.
Read engagement. What Meta exposes of a post's reactions and reach, which lets an agent compare what works with what does not rather than producing blind.
See the list of your Pages. That is what makes it possible to pick the right one when connecting, when a company manages several — one per location, for instance.

Since publishing is a write visible to all, it remains subject to human validation as long as you do not lift that requirement for the agent concerned.

3. Being an administrator, and what that implies

A Page only appears when connecting if the Meta account you connect is an administrator of it. An editor or moderator role is not enough to bring it up.

It is a point to check before concluding there is a fault: a Page missing from the list is almost always a question of role, not of connector. The role is corrected in the Page settings, on Meta's side, in a few clicks — provided an existing administrator grants it to you.

The agency case deserves to be said plainly: to publish on your clients' Pages, which you do not administer, Meta requires an app review. On your own Pages, no review is needed and the connection is immediate.

4. Facebook and Instagram: a single authorisation

Meta treats the two networks as one whole. The account you connect for Facebook is the same as the one authorising Instagram, and attaching a professional Instagram account goes precisely through a Facebook Page.

In practice, a company setting up both does it in one go. The simplest order: create the Page, attach the professional Instagram account to it from the Instagram app, then connect both connectors in nullbot with the same Meta account.

5. What it changes over time

Facebook is no longer the network of spectacular announcements, but for many shops and local services it remains the place where customers check that a business is still alive. A Page whose last post is eighteen months old sends a signal no shopfront makes up for.

Week 1. The Page resumes a visible activity: what is new, exceptional opening hours, what you are doing this week.
Month 3. The posts that bring visits to the site are identified and repeated; those that do nothing stop being produced.
Year 2. The Page has become a record — the thread of what the company has done, consultable, reusable, and read by search engines as a sign of continuous activity.

6. Frequently asked questions

Can an agent reply to comments?

This connector publishes and reads engagement. Moderation and replying to comments do not go through it; an agent can, however, report to you what was said under a post, from what Meta exposes.

Can several Pages be published to with a single connection?

The scope names the account and the Page. To publish on several Pages, you declare several scopes — which prevents a post meant for one location from going out on another.

Can a post be scheduled?

Yes, scheduling lives in nullbot: the editorial calendar is kept there and the post goes out at the planned moment. You do not have to use Meta's scheduling tool.

Do I have to create an application at Meta?

No for your own Pages: nullbot goes through its own Meta application. Yes, indirectly, if you want to publish on third-party Pages — Meta's app review then applies.